Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can result in higher accuracy and more trustworthy information


Pixel monitoring makes use of an item of code to sign up conversions on your web site. It's simple to set up and less vulnerable to advertisement blockers.

1. A lot more precise data
The traditional approach of tracking conversions on an internet site, making use of pixels, is having problem with changing browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.

Server-side tracking is an extra safe option that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.

Additionally, this type of monitoring enables businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to numerous information laws. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.

2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make even more educated advertising and marketing decisions.

Typical pixel tracking relies upon JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can result in information collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and supply exact, consistent information that is much less susceptible to disturbance.

This sort of tracking likewise permits businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is much more trustworthy for businesses seeking to adapt to these adjustments.

3. Much less prone to fraud
Server-side tracking makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, improving safety and personal privacy. This is specifically important as different web browsers and systems significantly transform how they handle cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that occurred beyond your internet site.

On top of that, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy infractions.

A server-side radar is a collection of guidelines that affiliate payout automation informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that utilizes a little item of code on your web page to gather data from users.

4. Simpler to execute
Server-side tracking is a data collection procedure that takes place on the internet site's very own web server, bypassing internet browser limitations. This means that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it lowers the extent of data administration and gives organizations extra control over transmission, making it usually a lot more trustworthy. Consequently, it's less prone to information difficulties triggered by things like a broken link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate data and aids guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.