Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping businesses are turning to server-side monitoring as a means to boost their data collection processes. While it requires more technical knowledge than regular GTM and might present added prices, it can cause higher precision and even more reliable data


Pixel monitoring uses a piece of code to sign up conversions on your website. It's simple to establish and less susceptible to advertisement blockers.

1. Much more precise information
The conventional approach of tracking conversions on a website, utilizing pixels, is having difficulty with transforming browser privacy plans. This means that the information being sent out to Google Ads, Facebook Manager and various other systems is much less precise than it needs to be.

Server-side tracking is a much more safe and secure option that assists to bypass these constraints, as it's loaded from your own domain name and dealt with as first-party code, meaning it's less likely to be impacted by advertisement blockers or various other safety and security actions. This provides a lot more exact information and a more complete photo of customer journeys across channels.

On top of that, this type of monitoring permits organizations to track conversions beyond the web site, such as phone calls and in-store brows through, which can be difficult for pixel-based tracking. This versatility provides marketers more ownership over the information they send, and makes it much easier to follow numerous data laws. It's also a great deal much less at risk to fraud, as it's more difficult for deceptive actors to control the system by altering the postback link.

2. Better control over data.
Server-side tracking allows companies to gather and enhance data prior to sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can aid marketers make more enlightened marketing choices.

Traditional pixel monitoring depends on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disruptions and unreliable outcomes. Server-side tracking enables organizations to bypass these constraints and supply precise, consistent data that is much less prone to disturbance.

This type of monitoring additionally enables companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more reputable for businesses looking for to adapt to these changes.

3. Much less susceptible to fraud
Server-side monitoring allows organizations to control data hauls before it gets to 3rd party endpoints, improving protection and personal privacy. This is especially crucial as different internet browsers and platforms increasingly alter how they manage cookies. For instance, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that happened beyond your site.

On top of that, server-side tracking allows you to capture customer data straight by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and personal privacy infractions.

A server-side tracking system is a collection of instructions that informs your site's web server what events to tape. This data is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to trigger event-based advertisements, such as retargeting. In contrast, pixel tracking is a different method that makes use of a small item of code on your webpage to gather data from individuals.

4. Easier to carry out
Server-side monitoring is a data collection process that takes place on the site's very own web server, bypassing web internet browser limitations. This implies that information collected by the website/app is first sent to the web server where it's processed and after that forwarded to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this technique is that it decreases the extent of information administration and offers organizations much more control over transmission, making it usually extra dependable. Consequently, it's much less prone to information obstacles caused by things like a broken link or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, but this is then passed straight to your drip campaign automation advertising and marketing devices on the web server. This allows you to have more accurate data and assists make sure conformity with personal privacy laws such as GDPR. In addition, it additionally avoids the tracking limitations imposed by web browsers and ad blockers.